About us

Company History & Background

Founded in 2013, our company brings 12 years of expertise in the bicycle industry, earning a stellar reputation and a trusted brand identity.

Guided by our core values of "Integrity, Innovation, and Win-Win Collaboration," we are committed to delivering premium products and exceptional service. Every bicycle we produce is built with high-grade materials and cutting-edge manufacturing techniques, rigorously complying with industry standards to guarantee uncompromising quality and safety.

Quality Heritage: The Story Behind PIXAR

For too long, riders have faced a tough choice—quality or affordability. With over a decade in the industry, we recognized this struggle firsthand. The market was flooded with inconsistent products, leaving customers unsure where to turn.

That’s why we created PIXAR—an electric bike brand built on direct-to-consumer value. By cutting out the middlemen, we deliver high-performance, dependable e-bikes at a fair price—proving you don’t have to compromise.

Introducing the "Rusher" Folding Series – PIXAR's First Iconic Line

As PIXAR's debut collection, the Rusher Folding Series was engineered for family-friendly versatility. Every model in this innovative line features a space-saving folding design, effortlessly tucking into car trunks or compact spaces – making storage and transportation a breeze.

Perfect for daily commutes or weekend adventures, the Rusher adapts to your lifestyle. Its instant success speaks volumes: Crowned the best-selling e-bike of 2024, the Rusher propelled PIXAR to the forefront of a crowded market by delivering smart design and everyday practicality.

"Cruiser" Commuter Series – Ride Smarter, Commute Easier

Born from deep market insights and rider feedback, our 2023 Cruiser Commuter Series redefines urban mobility. Featuring a lightweight frame and sleek, narrow tires, this collection is engineered for what matters most: extended range and effortless maneuverability in cityscapes.

The Cruiser transforms your daily commute – cutting through trafficreducing carbon footprints, and turning stressful journeys into smooth, efficient rides. Because in a fast-paced world, your ride should keep you moving, not hold you back.

Expanding Horizons: PIXAR's Offline Retail Presence

PIXAR's offline sales network marks our evolution from a green mobility provider to a customer-driven innovator. With showrooms featuring our full range of e-bike models, we've created spaces where riders can experience the PIXAR difference firsthand.

Our dual online-offline launch strategy has rapidly grown our community of enthusiasts. Every customer interaction reveals new riding scenarios, inspiring us to develop tailored mobility solutions that transform how America moves.

Driven by Innovation, Committed to Excellence

Brand Vision

At PIXAR, we've seen firsthand how e-bikes revolutionize urban mobility. Our mission is to deliver high-performance, accessible electric transportation to EU riders. As your trusted partner, we're constantly pushing boundaries – innovating to make every journey greener, smarter, and effortlessly enjoyable. Because the future of commuting shouldn't just move you forward... it should elevate the ride.

Conquer Every Terrain with Confidence

PIXAR electric bikes have been rigorously tested by 50+ influencers across diverse landscapes – proving our models deliver smooth, stable performance on any surface. From urban streets to rugged paths, we engineer each ride for safety and exhilaration.

Your journey drives our innovation. By actively listening to rider feedback, we continuously refine our designs to create smarter, more responsive mobility solutions. Because at PIXAR, every terrain is an opportunity to elevate your riding experience.

Precision Engineering Through Full Integration

PIXAR ensures premium quality through fully integrated manufacturing – from material sourcing to final assembly. Our closed-loop system provides complete process control, enabling real-time quality adjustments and full traceability for consistently reliable e-bikes.

Innovation Through Integrated Manufacturing

PIXAR's in-house production capabilities fuel continuous technological advancement, enabling hands-on experimentation with cutting-edge materials, precision manufacturing techniques, and optimized processes that collectively elevate product performance while maintaining rigorous quality standards.

Uncompromising Quality Through Vertical Integration

PIXAR's complete in-house manufacturing ensures every component meets our rigorous standards, delivering unmatched product consistency by eliminating quality variations inherent in outsourced supply chains.

Quality Built In: Trust Through Integrated Manufacturing

PIXAR's fully integrated manufacturing system demonstrates our unwavering commitment to quality craftsmanship, reinforcing our reputation as an industry leader and elevating the intrinsic value of every product we create.