Quality Heritage: The Story Behind PIXAR

For too long, riders have faced a tough choice—quality or affordability. With over a decade in the industry, we recognized this struggle firsthand. The market was flooded with inconsistent products, leaving customers unsure where to turn.

That’s why we created PIXAR—an electric bike brand built on direct-to-consumer value. By cutting out the middlemen, we deliver high-performance, dependable e-bikes at a fair price—proving you don’t have to compromise.

Introducing the "Rusher" Folding Series – PIXAR's First Iconic Line

As PIXAR's debut collection, the Rusher Folding Series was engineered for family-friendly versatility. Every model in this innovative line features a space-saving folding design, effortlessly tucking into car trunks or compact spaces – making storage and transportation a breeze.

Perfect for daily commutes or weekend adventures, the Rusher adapts to your lifestyle. Its instant success speaks volumes: Crowned the best-selling e-bike of 2024, the Rusher propelled PIXAR to the forefront of a crowded market by delivering smart design and everyday practicality.

"Cruiser" Commuter Series – Ride Smarter, Commute Easier

Born from deep market insights and rider feedback, our 2023 Cruiser Commuter Series redefines urban mobility. Featuring a lightweight frame and sleek, narrow tires, this collection is engineered for what matters most: extended range and effortless maneuverability in cityscapes.

The Cruiser transforms your daily commute – cutting through traffic, reducing carbon footprints, and turning stressful journeys into smooth, efficient rides. Because in a fast-paced world, your ride should keep you moving, not hold you back.

Expanding Horizons: PIXAR's Offline Retail Presence

PIXAR's offline sales network marks our evolution from a green mobility provider to a customer-driven innovator. With showrooms featuring our full range of e-bike models, we've created spaces where riders can experience the PIXAR difference firsthand.

Our dual online-offline launch strategy has rapidly grown our community of enthusiasts. Every customer interaction reveals new riding scenarios, inspiring us to develop tailored mobility solutions that transform how EU moves.

Driven by Innovation, Committed to Excellence

Brand Vision

At PIXAR, we've seen firsthand how e-bikes revolutionize urban mobility. Our mission is to deliver high-performance, accessible electric transportation to EU riders. As your trusted partner, we're constantly pushing boundaries – innovating to make every journey greener, smarter, and effortlessly enjoyable. Because the future of commuting shouldn't just move you forward... it should elevate the ride.